Managers can't listen to every call, and reps can't hear themselves the way a coach would. Garba reviews every conversation against your playbook - so reps get feedback while it's fresh, and managers coach from evidence instead of anecdotes.
Most teams coach from a sample - the two calls a manager happened to join. Garba scores every call against your playbook, every dimension backed by the moment that earned it: not "discovery 6/10" but "no decision-process question in the last four discovery calls". One scorecard, applied the same way to every rep, in every language you sell in.
After every call, the rep gets the review first: what worked, what slipped, and the exact moment to relisten - with an example of how a colleague handled the same objection well. Reps see their own trends over time. Getting better stops being something that happens to you in a review and becomes something you do between them.
Before each 1:1, Garba hands the manager a brief: what this rep improved, what keeps slipping, and two calls worth discussing - queued to the timestamp. Once a week, the team view arrives on its own: who's trending up, who needs attention, and the one pattern worth raising on Monday. Managers stop hunting for what to coach.
Every team has one rep who wins more. Ask them why and you get a shrug - they can't tell you, because it's instinct. But the pattern is in the calls: how they open, what they ask, when they push and when they wait. Garba compares behavior across your team's calls and shows what separates the winners from the rest. One rep's instinct becomes the whole team's playbook.
Because Garba also analyzes every deal, it knows which call behaviors correlate with winning - in your pipeline, not a benchmark report. Coaching priorities come ranked by revenue impact, so managers spend their limited time on the skill gap costing pipeline right now - and can point to the number when someone asks if coaching works.
of calls scored, not the sampled few
scorecard: your playbook, applied consistently
faster ramp for new reps with call-level coaching
“Garba is my team's favorite AI sales tool. The time saving is nice, but what they love is the instant coaching after every call - it's like having a sales coach in every meeting.”
Anu Petäjä
Chief Growth Officer · Vapaus
Application data and AI processing stay in the EU, on Microsoft Azure in Gävle, Sweden, and your conversations are never used to train external AI models. DPA, sub-processors and certifications are published openly.
AI sales coaching is the automated review of recorded sales conversations against a defined playbook, so reps get objective feedback and managers get evidence, without anyone having to listen to every call. Garba scores every call against your playbook, gives the rep the review first, and hands the manager a brief before each 1:1: what improved, what keeps slipping, and two calls worth discussing, queued to the timestamp.
No. Garba does the information work: listening to every call, tracking each rep over time, surfacing the patterns. That frees the manager to spend the 1:1 coaching instead of hunting for something to coach. The coaching conversation stays human.
Every dimension is backed by the moment that earned it. Not "discovery: 6/10", but "no decision-process question in the last four discovery calls". One scorecard, applied the same way to every rep, in every language you sell in, so a coaching conversation starts from evidence rather than impressions.
MEDDPICC, BANT, SPICED, or the playbook your team actually runs. You can also run more than one scorecard on the same call.
Yes. Garba is built and run in the EU: application data and AI processing are hosted on Microsoft Azure in Gävle, Sweden, and Garba does not use customer data to train, retrain or fine-tune any public, shared or external AI model. Garba AI AB is a Swedish company (reg. no. 559516-6348, Malmö). The DPA, sub-processor list and full security posture are published at trust.garba.ai.
Garba is for European revenue teams that want EU data residency as the default rather than a setup option, adoption that does not depend on a RevOps team to run the platform, and a review the rep sees first. Gong is the deeper enterprise platform if you need the widest deal-inspection feature set and the budget is already approved. BIMobject moved 44 licenses from Gong to Garba: forecast accuracy up, cycle time down. See the full Garba vs Gong comparison.
Interaction Capture
The calls the scorecards are built from: every conversation, captured.
See interaction captureAgent Automation
Turn the coaching question you keep asking into a scheduled automation that runs every week.
See agent automationDeal Intelligence
How call quality connects to deal outcomes, coaching tied to the pipeline.
See deal intelligenceBook a 30-minute demo. Bring your playbook, and watch Garba score a real call against it.