Every field written from what was actually said: MEDDPICC, custom fields, next steps, meeting outcomes - from calls, meetings and email threads alike. No after-hours data entry, no half-empty records, no "the rep forgot."
Garba extracts each field as the conversation is processed. Not pieced together later from a recording, not guessed from a summary - taken from the source, at the moment it was said or written. That's why the data is accurate: Garba was there.
MEDDPICC, BANT, SPICED: whatever your team runs, Garba maps every conversation to it and keeps it current. Managers see real qualification, not a framework filled in from memory the morning of the forecast call.
HubSpot, Salesforce, Pipedrive and many more: Garba writes into the system your team already lives in, mapped to your fields. No migration, no parallel tool, no asking reps to work somewhere new.
Garba maintains the record over time. When a call contradicts an existing value, it reconciles the two instead of blindly overwriting. When a new stakeholder appears, it creates the contact. When a meeting happens, it sets the type and outcome from what was actually discussed. Nothing goes stale, and nothing gets steamrolled.
fields the rep updates by hand
of calls written to the CRM, not the diligent few
per rep / week, back from data entry
“Not having to do manual CRM updates has always been every salesperson's dream — and Garba delivers. The updates are incredibly accurate and detailed. This has truly changed how we sell.”
Kalle Mobeck
CRO · Align
Application data and AI processing stay in the EU, on Microsoft Azure in Gävle, Sweden, and your conversations are never used to train external AI models. DPA, sub-processors and certifications are published openly.
Garba is in the conversation itself, across calls, meetings and email threads, and writes the structured data as each one is processed rather than reconstructing it afterwards from a summary. Qualification, budget, timeline, next steps, stakeholders and meeting outcome land in the right fields, because they come straight from what was said or written.
HubSpot, Salesforce, Pipedrive and more, mapped to the fields your team already uses. No migration, no parallel tool, no asking reps to work somewhere new.
MEDDPICC, BANT, SPICED, or whatever your team runs. Garba maps each conversation to your framework and keeps it current, so managers see real qualification instead of a framework filled in from memory the morning of the forecast call.
No, it reconciles. When a call contradicts an existing value, Garba resolves the two instead of blindly overwriting. When a new stakeholder appears, it creates the contact. When a meeting happens, it sets the type and outcome from what was actually said.
Yes. Garba is built and run in the EU: application data and AI processing are hosted on Microsoft Azure in Gävle, Sweden, and Garba does not use customer data to train, retrain or fine-tune any public, shared or external AI model. Garba AI AB is a Swedish company (reg. no. 559516-6348, Malmö). The DPA, sub-processor list and full security posture are published at trust.garba.ai.
100% of calls are written to the CRM, not just the ones a diligent rep remembered, and no fields are updated by hand. On our benchmark that works out to around five hours per rep per week back from data entry.
Interaction Capture
The conversations the fields are written from: meetings, calls and email.
See interaction captureDeal Intelligence
What the structured data feeds: every deal analyzed for where it stands.
See deal intelligenceBriefings & Follow-Ups
The other thing that happens when a call ends: the recap email, already drafted.
See briefings & follow-upsBook a 30-minute demo. Bring a call and your CRM, and watch Garba write the record while you do nothing.