Sales and revenue teams across the Nordics and beyond run on Garba. In their own words.
“The time saved on admin didn't surprise us - that we expected. What surprised us was that we could ask a question across the whole pipeline and get an honest answer. Where the risk is, how customers really feel, what keeps coming up. Our weekly reviews went from chasing statuses to deciding what to do.”
Andreas Sjölund, CRO
By making Garba the conversation intelligence layer across their go-to-market team, Omnium gave reps time back, leaders real visibility into deals, and the whole organisation a shared understanding of what their customers actually need.
Company
Omnium
Industry
B2B SaaS · OMS for omnichannel retail
HQ
Oslo, Norway
“I've tried plenty of call recording tools, but none came close to Garba. It started in Customer Success and spread to Sales and Product - the first tool that's genuinely changed how we work across the whole company.”
Staffan Stendahl
Playipp
“We had Gong before, and the reps never really adopted it. With Garba, it became part of how they work in the first week - and the team treats us like a partner, not a ticket.”
Lisa Norlander
VP of Commercial Operations, BIMobject
“Garba is creating more value for us than any other software in our tech stack right now. It has become such an integral part of how we work that it would be the very last tool I would want to replace.”
Vishal Ganatra
CEO, Gung
“Before Garba, my CSMs spent their days buried in notes and follow-ups. Now AI handles the busywork, and they finally have space to think strategically about their accounts again.”
Hanna Lindberg
Head of Customer Experience, Eletive
“Garba is the first tool I've implemented where people outside the original target group keep asking for access. The shared context across our Revenue teams has been incredibly valuable, and we've been equally impressed by the pace of innovation and how closely the product roadmap at Garba aligns with our needs.”
Anna Modin
CRO, Stratsys
“Garba has been a huge support in implementing our sales methodology. The reps can easily track their progress and see where there's room to grow, and as a leader I clearly see how we keep taking steps forward.”
Thibaud Hartwig
CRO, Tendium
“Not having to do manual CRM updates has always been every salesperson's dream — and Garba delivers. The updates are incredibly accurate and detailed. This has truly changed how we sell.”
Kalle Mobeck
CRO, Align
“Garba is a tool we can't live without — it's totally changed the way we work. Great quality, a fantastic interface, and full of features.”
Robert Bråkenhielm
CEO, Resultify
“Garba has made an enormous difference for us. It makes sales work dramatically easier, and the team behind it is great to work with.”
Ersad Colic
Account Manager, Bubbi
“It's easy for us to find good examples of how we handle different situations. Now we share them with new colleagues right away - and they close deals much faster than before.”
Thibaud Hartwig · Tendium
Tendium, the AI-driven platform for public-sector sales, is expanding across Europe at high speed. That meant ramping new reps fast without burning the sales manager's calendar - and turning MEDDPICC from a checklist in the CRM into how the team actually sells.
Company
Tendium
HQ
Stockholm
Industry
AI-powered public tenders
“Garba gives us instant visibility into every customer conversation - it's become an essential part of how our CS and Sales teams stay aligned and act on what matters.”
Xavier Chen
Global Sales Enablement Lead, Web Manuals
“I've tried all the usual AI tools without being impressed. Garba lets us tap into 500+ hours of client meetings and stay present instead of frantically taking notes - I wholeheartedly recommend it.”
Hedda Lidgaard
Founder, Frank Valiant
“Honestly, our sales team would riot if we took Garba away and told them to go back to the old way of doing things.”
Lukas Landgren
Head of Sales, Nimblr
“We're AI-first, which means using the best tools out there. We trialed Garba in Finland and the team demanded we roll it out to everyone.”
Alexander Mason
CRO, Retriever
“We sell in Swedish, Norwegian, and Finnish. The admin disappearing was nice. The bigger change: our team is fully present in every meeting. Follow-ups in the right language, CRM updated, proposals drafted. We didn't need to hire more people.”
Sofia Alexus
CEO, Verified
“We hoped to pull every customer conversation into one place and finally understand what we're actually talking about. We got that, and then some.”
Niclas Mollin
CEO, Occtoo
“We didn't need a notetaker. We needed to understand what's happening across the sales team - and when I ask Garba, I get real answers.”
Marie Nyholm
Head of Sales, Björn Lundén
“We put Garba head to head with other tools and it stood out immediately: better accuracy, faster results.”
Niklas Högström
Enterprise Customer Success, Learnifier
“Nobody needed convincing. The team just started using it. The moment it clicked: we could ask a question across every customer relationship and get a real answer. Not a guess. Not a manual search.”
Anton Carlström
Customer Success Team Manager, Storykit
“The thing that sold me on Garba wasn't a feature - it was watching our reps actually use it. We had Gong before, and the reps never really adopted it. With Garba, it became part of how they work in the first week.”
Lisa Norlander · BIMobject
BIMobject's revenue team switched from Gong to Garba. Garba offered AI features Gong lacked - self-scoring, structured deal context, and call follow-up drafts - at a much lower cost. The team now uses the tool, and the CFO approved the expense.
Industry
SaaS · Public sector
Region
Europe
Outcome
Faster ramp, MEDDPICC adoption
“We've tried a lot of meeting assistants, but Garba is in a class of its own. The summaries are impressively accurate and detailed.”
Sara Johansson
Chief Growth Officer, Briqpay
“The time saved on admin we expected. What surprised us was finally being able to ask questions across the whole pipeline and get an honest answer - it changed how we run our weekly reviews.”
Andreas Sjölund
CRO, Omnium
“Garba is my team's favorite AI sales tool. The time saving is nice, but what they love is the instant coaching after every call - it's like having a sales coach in every meeting.”
Anu Petäjä
Chief Growth Officer, Vapaus
“The whole CS team now sits on a goldmine: every conversation we've ever had with every customer. When competitors came knocking with cheaper pricing, we didn't blink.”
Philip Simon
Head of Customer Success, Rule
“With our previous tool, my reps felt monitored more than they felt helped. With Garba, the experience is completely different — and the company wins too. ”
Philip Heyman
Head of Customer Success, Ebbot
“Garba saves my sales reps 6-8 hours per week - call notes, CRM sync, follow-ups, all automated. I've even handed off coaching to Garba and just check in 5 minutes daily.”
Andrew Goodwin
VP Sales, Ataraxia Sales
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